When it comes to a successful website, most people will automatically start thinking about a home page, about page, or maybe a product or service page.
But, without a proper contact page, you may be losing business.
There have been many times that we (website visitors) will see beautiful websites and either can’t find the contact page or when we get there it is one sentence of text and their email. A lot of times you can’t even find a phone number or an address of the business.
One of the biggest mistakes a business or brand can do is to skimp on their contact page design and content.
I have been building websites for years. One thing that I’ve found is, the majority of the time the contact page is one of the most visited pages on most websites.
So please don’t just have a basic page. Look into what your customers would be contacting you about and work backward to give them a good experience.
I’m not saying that you have to have a massive contact page but there are some things that you should always consider.
What You Need To Know To Create A Successful Contact Page
Don’t hide your contact page – This has been an issue since people started building websites. If your website visitors are trying to find a way to get a hold of you, you need to make it as easy as possible.
I recommend that there be a link to the contact page in your “Header“, “Footer“, and you should also include a “CTA” or “Call To Action” from your Home Page. Remember that most people will always travel the path of least resistance. So make your contact page easy to find.
Don’t make them feel like a “Black Sheep” – I read a report a few years back that stated something like 80% of Americans will refuse to ask questions in fear of looking stupid. So put a comforting statement as to why they should contact you.
“If you have ANY questions, regardless of how small, please contact us and let us help you.”
It may seem a bit elementary, but this may be what get’s your visitor over the hump to feel comfortable messaging you.
Include traditional contact information – While most sites use contact forms, some of your customers might want to use some of the more traditional ways to contact you. So list your email address, phone number, and yes, even your mailing or physical address.
This will streamline your customers process to contacting you. Not to mention, when people see this type of information on a contact page, along with a form, it makes them feel a sense of trust with your website.
Include a Call To Action – I like to include my main C.T.A. in my footer design so it is on every page of my website. Having a solid call to action will give an option for your visitors if they decide not to fill out your contact form.
Your call to action should take your visitors to a page that helps them or converts them into paying customers. One solid example of a good call to action is a link to the “Schedule Your Inspection” page. This will also eliminate repetitive questions submitted via your contact form.
Include Links To Your “Active” Social Media Profiles – Notice the word “Active”. If you link out to an Instagram account and you only get on the platform one or two times a month, it will hurt your brand more than it will help. Including active platforms is going to do two very important things.
The first thing this is going to do is give your visitors another way for them to contact you. While it may seem weird, a lot of people would rather send a private message via Facebook or Instagram before they would fill out a contact form.
The second thing this does is it can help build up your engagement and following on those social media platforms. Don’t forget that this is the new “List”. The money is always in the follow up. That is why I pointed out that these should be “Active” profiles, meaning they are the social media accounts that you or your “brand” uses on a regular basis.
Streamline their process with a contact form – A contact form is the most important part of a contact page. But if you fill-up the form with useless questions, you may find that your contact page will barely convert. If you have twenty fields, your visitors may back out of your page or even worse, your website.
So keep your contact form very basic. (Name, Email, Subject, Body) you can include other fields but either way, keep your target market in mind and make it easy for them to reach you.
If you are building your website with WordPress, you can find some awesome tools to build contact forms like “Contact Form 7” or “Formidable”, but since we are using “Elementor” to build our site inside of the trainings, I’d recommend you use the built-in form element. Not only is it easy, but you can completely customize it to look how you want in just a few short minutes and you can automate what happens after they submit their form.
You can view an example of a good home inspector contact page below.