Home Inspector Website Design | The Best Guide 2021

Your job is inspecting homes but getting the client comes first. Use this post to understand home inspector website design and other tips about your website and what you should know before you decide to do it yourself or hire a professional webdesigner.
home inspector website design

Need Help With Your Content Marketing?

I know you’re busy, and don’t have time to write blog posts or create content to market your home inspection business . So I created the Inspector Branding Content Club. A Blog Post Library, Content Calendar, & more content you can put your own twist on, watermark, and post as your own.

Home inspector website design ads are everywhere! Well, I see them everywhere and I make websites, so I’m sure you’re seeing them everywhere. Before you get into a situation that can hurt you & your brand in the long run, please let us help you with some important information about home inspector website design.

As a freelance designer & marketer, I’ve worked in many different industries over the last 15 years. While the process of “Do this to make a website” is the same but, home inspector website design is a different beast because there is more that goes into a successful website for a home inspector than the aged 5-10 page website that most designers are still pitching as the best home inspector website design package on the net.

How To Make A Home Inspector Website In An Afternoon.

Before I dig into the blog post, I’ve put a YouTube Playlist below that will let you watch me build a home inspector website. From finding the best name to launching the website. Feel free to use the videos and go through

The biggest thing you should think about is knowing what you should know. So, before I go deep into the “meat & potatoes” I want to cover some of the basics of home inspector website design.

Your Website Domain

buy a domain
PS. Always use a .com domain

Everything starts with your website domain. Think of this as the “street address” of your “house” or “office” online (your website). When you invite people over to your house for a cookout, you would give them the street address and their GPS app will give them the directions to get to your house.

That is what your domain does. It makes it easy for people to get to your website. (Well, it is if you have a Branded Username).

Website Hosting

Your website hosting is basically the land that your “house” is built on. Technically, it is space on a server that you rent to store the files of your website. But just know, you can’t have a house without land to put it on & the same thing goes with a website & hosting. You just have to have it.

Picking the right hosting company can make or break your website. Even when you find the “right” hosting, from time to time they make changes that are bad for small portions of their users, and unfortunately, sometimes it may be you. So with the understanding that no hosting provider can guarantee no downtime, you now need to look over the options.

As an owner of a hosting company, I should tell you to use HostYak. Ok, I do, but I do not recommend HostYak for hosting. As you’ll notice if you go through our training, I do use HostYak for Domains & Email Hosting, but after recent changes and almost a week and a half of nothing but research and a FREE 3 Day Trial, I decided to test a company called Cloudways. They run on servers by Amazon, Vultr, and others. These are the companies that host sites for some of the biggest brands in the world. If it’s good enough for Fortune 500 companies, our websites will fit right in. 🙂

Home Inspector Website Design & What You Should Know

You need a website that makes a great first impression on your visitors. This is very important for home inspectors because most of the time, you’re hired before you get the chance to meet your clients. So having a professional home inspector website design is important.

A responsive WordPress website might just be the solution you have been looking for to all of your website design problems. This is the easiest and most cost-effective way to create a website for your home inspection business that helps you increase relevancy and visibility.

Home Inspector Website Design

Here are a few things that a responsive WordPress website offers that everyone needs access to in order to increase profits:

Search Engine Optimized Website Design

Home inspector website design offers no benefits if it is not recognized by search engines and seen by online users. A successful WordPress website should be designed with SEO in mind. This means that the overall look and backend of the site will help you to rank higher in the search engines. This will make it so much easier for you to use your website as a marketing tool. SEO principles are infused into the design of most WordPress websites.

Social Media Integration In Your Website

Not only is having a website key, but you need a site that makes social integration easy. Social media sites including Twitter, Instagram, YouTube, and Facebook are growing in popularity by the day. Promoting your social media accounts for your small business on your website will allow you to help make your business more relevant online. WordPress is specifically designed to make social integration simplified. Your home inspector website design project should never be finished until you make sure at the core, you at least have the social media sites that you use listed in the header & footer of your website.

Website Content is King

While WordPress can make SEO and social integration more manageable, you still need to make quality content the priority. The content that you display on your site needs to be seen as valuable to your target market and created with their needs and concerns in mind.

You need quality content to be added to your website regularly that is infused with keywords, but also it should be unique. SEO methods and promoting your site on social media can be effective forms of marketing for small business owners, but the quality of the content on your site always needs to be maintained.

As a home inspector, website design is not a pretty step if you do not have enough content on your website. You can’t make 100 words of content look good for an entire page. Of course, there are specific pages that don’t require content. For example, your “Schedule Inspection” page on your site shouldn’t have much content.

The purpose of the page is to get people to schedule their home inspections. So a phone number and email for any last-minute questions or if they have issues using your scheduler is about all you need. Keep it simple where you can but always remember the purpose of the page.

As we move forward with this post we will be adding a list of the pages you should have on your website along with a breakdown of home inspector website design options & steps.

The best way to get started on your home inspector website design journey, in my opinion, is to get started on your own. The best way to get started building a website for your home inspection company is WordPress! With all the resources available.

4 Home Inspector Website Design Options

The home inspector website design options I’m going to cover will fit EVERYONE. (As long as you understand that a “FREE” website is NEVER free.) There are a lot of different things that you should be aware of. At the core, you’re going to have to pay to have a website. Yes, even if you build your own website.

Your “Domain“, “Hosting“, “Page Builder” and everything has costs associated with it. If you’re interested in knowing how much it costs to build a website for home inspectors, you should check out our price breakdown.

Domain Cost: $20/year approx

Hosting Cost: $312/year approx

*Elementor Pro “Website Builder/Page Builder”: $50/year

(*Recommended for any DIY projects & Required for home inspector website design template. Designers should have a developer’s license that allows them to use their “license” to build your website. So you shouldn’t have to pay for Elementor to get your website built. If you plan on getting updates and want to have support for the plugin itself, you will need to have a license for the plugin.)

Build Your Home Inspector Website From Scratch

This is probably one of the most used options for home inspectors. There is absolutely nothing wrong with this approach if you are willing to invest money & time to do everything right.

Build Your Website With A Home Inspector Website Template.

With the right home inspector website template, this is a happy medium for home inspectors that want a professional website without having to pay a professional designer

Hire A Freelance Website Designer

Let’s be honest, you can have an amazing website for your home inspection business with a regular freelance designer. I was a freelance designer when I built KC’s website. The trick is to find a designer who will take the time to understand what you do & willing to put in the work to convey that properly into your website. Remember that just because they can build “good looking websites”, it doesn’t mean they’ll build a successful website for your business.

Hire A Home Inspector Website Design Specialist

There is always a positive to find a specialist who only focuses on a single niche. The biggest benefit is knowing that you don’t have to spend hours trying to explain what a home inspector does. But again, you need to find the right designer for you and your business.

Home Inspector Website Design “From Scratch”

Estimated 1st Year Cost: About $400

Estimated Yearly Cost (starting in the second year): About $400

Estimated Time Investment: This is tricky because people work at different speeds and have different learning curves in understanding the page builders. As a designer, if you have your content ready, you’re looking at about 1-2 hours per page to design your website. In total, including setup, a professional website can take upwards of 30-40 hours to build without a template.

You know your business better than anyone. So it should make sense that you know what you need on your home inspector website. The problem is, when your livelihood depends on sales for your home inspection services, you get stuck in “Sales Mode”. That can ruin everything you do. So before you start building your own website from scratch, be sure you are ready to invest the time and be patient.

While there are plans in place to deliver a complete step-by-step guide to make a website from scratch, it takes time and I have to finish the rest of the core content to help you all along the way first.

So let’s go through a rigid crash course on “Home Inspector Website Design”. It’s something that will evolve over time so be sure to come back and check for updates.

  1. You need to have a good “Branded Username“.
  2. You need to have a .com “Domain” that is uniform with your social media handles.
  3. You need FAST & RELIABLE “Hosting“.
  4. You need a good Page Builder. (ELEMENTOR PRO)
  5. You need a GREAT SEO PLUGIN. (I’ve used YOAST for years, but have recently been changing everything over to Rank Math)

Outside of that you just need to have a basic understanding of SEO and use some of the “free” templates that come with Elementor and replace the content with your own.

The Ultimate Home Inspector Website Template

Estimated 1st Year Cost: About $1,000

Estimated Yearly Cost (starting in the second year): About $400

Estimated Time Investment: You can master home inspector website design and launch your website in about a day with the template. If you watch this video, you can watch me build a website in a little over an hour.

home inspector website template

If you’re a home inspector and looking to improve your business’s bottom line, then this template is for you. With 20 pages of content that can be easily edited with the add-on “Elementor” home inspector website builder and search engine optimization completed on all posts, audiences will find it easier than ever to contact you.

Building your own home inspector website is easier than ever with this “website in a box“. It also comes with click-by-click video training to walk you through every step of the process.

Seriously, as a designer with over 20 years in making websites I’ve built small “One-Page Websites”, “Penny Auction Websites”, and of course “Home Inspection Websites”. Aside from the core structure and foundation template which is the basic plugins I use and 5 base pages, I never used a “Full Website Template”.

After launching Inspector Playbook I knew it was something that was needed for the home inspection industry. So I studied hundreds of websites and spent hundreds of hours building the “Ultimate Home Inspector Website Design Template“.

Hire A Freelance Website Designer

Estimated 1st Year Cost: The “Domain” & “Hosting” costs won’t change so the basic $400 will remain the same. But, the design cost for a freelancer is a tricky thing to estimate.

Of course, content is important and you need to be sure that you have content for your pages. If you write the content yourself, you can save money but might not be what you need. So if you plan to hire ghostwriters for your website content, you should plan for $50-$100 per page.

The initial “Setup” fee for most designers will be about $250-$500 plus a page design fee. I’ve not been in “that” space for a while, but when I was the average was $100-$150 per page for design.

So your upfront cost could get fairly large but for most basic 7-10 page websites with a decent designer, your home inspector website design package could cost $1,500+.

Estimated Yearly Cost (starting in the second year): About $400

Estimated Time Investment: You can master home inspector website design and launch your website in about a day with the template. If you watch this video, you can watch me build a website in a little over an hour.

Like I mentioned above, there are some amazing freelance artists that can knock out a home inspector website design project with SEO (Search Engine Optimization) and everything you need. Unfortunately, I can’t currently recommend any. So the search is up to you. But I can assist in finding the right freelance website designer.

First off, if they do not have a website themselves, DO NOT USE THEM!

Of course, you want to check any references, reviews, or testimonials that you can. Use this as a guide to know who you want to actually talk to. If they don’t have anything but negative reviews, CROSS THEM OFF THE LIST.

Then comes the most important part to finding a freelancer for your home inspector website design project.

Talking To Designers & What To Ask


There are a few things you should look at when looking through a portfolio of websites. The most important is “How does it look?”. But the better way to word that is “How does the website look on different devices?” This is the magic. If it isn’t responsive, meaning mobile-friendly, it is likely not to rank. If the designer doesn’t make responsive websites, MOVE ON TO THE NEXT ONE.

***QUICK TIP: If you don’t know how to check if a website is responsive, use this FREE TOOL. Just plug the domain into the search bar and watch the website load in each of the different device windows.

The last thing you need to look at when choosing a freelancer for your home inspector website design project is the timeline. Some businesses will take work to keep the cash flow coming in but will be 3-4 months out before they can get to you & your project. This may not be a massive issue for you if you’re still training and doing your ride-along requirements with other home inspectors. But, if you are a business that is currently doing inspections, you don’t have months to wait to get your website live.

Home Inspector Website Design Specialists

What is a “Home Inspector Website Design Specialist”? I like to use this term as a website designer who focuses completely on the home inspection industry. While I have been building websites for over 20 years I was never focused. I just built the sites for the customers I had.

That’s not a bad thing, because I did put in a lot of research to understand each industry. But, over the last year as I’ve fired 90% of my clients I’ve dedicated my focus in business exclusively for home inspectors. I spent hundreds of hours watching home inspection videos on YouTube, reading blog posts, listening to podcasts, and so much more.

It’s opened my eyes to understanding how I can use 20 years of experience in website design and marketing to assist YOU! The last year and all the research I’ve done has led me to understand the difference in what’s needed for a home inspector website design project and how it’s different than a website for a real estate agent, plumber, painter, or anything else.

So when you get a marketer & designer that focuses exclusively on a niche like home inspections, you get the ability not to have to take time to explain things. You also get a website that is made with your target market in mind.

As far as the price is concerned, I’ll tell you there are a few home inspector website design specialists out there. You can go through and look at each of them and what they offer along with what they charge. Just like everything else, you can find some that have packages starting at $49/month without a design fee all the way up to multiple thousands of dollars.

I got into the home inspection industry because of K.C. Bartley. We’ve known each other for years, but when he made the move to be a home inspector, I knew he had to have a website that stood out from the rest in the area.

Over the years we fine-tuned the website for his business Professional Home Inspections. Then at the beginning of the Covid19 pandemic, we started discussing how we could combine our knowledge to help home inspectors. After a few months of planning and research, we started the legwork for Inspector Playbook®.

Because of the work that I’ve done, and the knowledge I’ve acquired, I’ve been able to build out a home inspector website design package that stands out from the rest.

Honestly, I’d rather you get started and build your own website with the “Home Inspector Website Design Template” because then you’re only paying me to fine-tune the website and not to do all of the legwork. (This makes it cheaper for you.)

But, I know there are a lot of you who would rather spend your time being a home inspector and paying the professional to do their job. So after discussing the package with a few different home inspectors to see what you all want and pairing that with what I know you need, I’ve put together a home inspector website design package to help those of you who need it.

Yes, at the core every website I build uses my home inspector website design template. So out of the gate, you are going to get a 20+ page website with default blog content, on-page SEO and so much more.

The custom home inspector website design package also includes customization on every page to make your website as unique as possible. I have partnered with some amazing ghostwriters to write your website content to assist in making your website the absolute best it can be.

Not counting your hosting, domain, or other ancillary services, the entire package is only $2,500. That’s a complete 100% DONE-FOR-YOU website. With the template and team that I’ve assembled for you all, the turnaround time for a professional home inspector website design package is only 14-21 days.

Of course, you can see the website that started it all if you want to see some of my work. Here is another home inspector website design project so you can see the work.

This can be finished sooner but to be honest and transparent with you, I have to give the ghostwriters enough time to actually do their job. I’ve worked out a great deal to include this service with this package so I can’t be demanding and try to rush their work. You wouldn’t want any rushed work anyways. 🙂

***DISCLAIMER: There is a possibility that we are not a good match to work together. I do have a few clients that have “Non-Compete” agreements attached to my services. So if you are in one of those areas, I will have to turn you down for the home inspector website design package. Also, while I’m here for you, I am also a human just like you. If you are wanting someone who will work around the clock & answer the phone at 2:00 in the morning, I’m not your guy. 🙂

Because I like to make sure that we are a good match before money exchanges hands or work is agreed on, I do have an application process. This makes sure I have the information needed to move forward with a conversation about specific regional needs, additional services pages, and/or changes.

So if you are interested in having a website built you can fill out the “website request form” below, and I will be in touch with you as soon as possible.

As you can see, the home inspector website design process has more to it than just some content on the internet. We hope this article has helped you understand home inspector website design and what you should know before paying someone to do it or deciding to do it yourself.

If you have any questions, you can always reach out inside of the Inspector Playbook® Master Group, send a DM on our social platforms, comment below, or you can always send me an email to my personal email address cj@inspectorbranding.com.

Thank You For Reading

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