Did you know that you don’t need to hire a designer to have a professional home inspection website?
I know it sounds crazy because we’re so used to hearing about how hard it is to build a professional website. There’s coding, design, page speed, image optimization, search engine optimization, but the truth is, with the right approach and proper tools you can build a professional home inspector website in a few hours.
And today, I’m going to share three secrets with you that are going to revolutionize the way you think about branding, website design & how you market your home inspection business.
My name is CJ Hallock, I’m the founder of Inspector Branding and I’ve been building websites for over 20 years and have been full time in marketing & branding for over a decade.
I have been blessed with the opportunity to help many different home inspectors build out websites and marketing strategies that not only are professional, but also performs. With good rankings, lead capture possibilities and more. These inspectors have built 5 Star Brands around their websites.
So how can you have a 5- Star Website that looks like you paid a professional firm thousands of dollars for? What is the secret? It’s actually a free platform called WordPress.
And I know what you’re probably thinking, I don’t know anything about design or branding, I’m a home inspector.
Well, I’m going to show you how you can use some amazing resources paired with WordPress so that you can build your own website that stands at the core of all of your marketing and assists in building and growing your home inspection business into the business and brand that you know it should be.
But before I get there, let’s cover the 3 secrets I mentioned earlier.
Secret #1: Is a Branded Username or BU
Your BU isn’t necessarily the name of your business as much as it’s how your business is branded digitally. This is important because it is branded only to you. Let’s step away from home inspections for a second and look at the brand Coke or Coca-Cola. Their actual business name isn’t “Coke” or ‘Coca-Cola” it’s The Coca-Cola Company. But their BU, or Branded Username, is just CocaCola.
It’s short enough that they have it on all social media platforms and they also have the .com domain and of course own the trademark. And with those three critical checklist items, availability of the username on social media platforms, .com availability, and trademark availability, a branded username is yours. You can grab your domain and start building.
Secret #2: Using the Right Tools
Technically you can count this as a few secrets but either way, having the right tools can change the time and money invested when you’re building your website. Tools like the right hosting & security can make a website load sometimes 2-3 times faster! Using the right page builder can let a 93-year-old man design better-looking pages on his website than a person who spent years going to college for it.
True story, I helped a 93-year-old entrepreneur understand using an affordable page builder while redesigning a website he paid a late 20-something recent college graduate thousands of dollars to design. I moved the website over to his own account and while drinking a cup of coffee, I showed him the ropes and within a few hours he was making better-looking pages than the “Professional”. But enough about that guy let’s move on..
Secret #3: Take the Available Shortcuts & Remember Your Clients Will Too!
Now, I’m not saying you should take every shortcut, or that you should always look for shortcuts because we all know shortcuts don’t always have positive outcomes. But if there are proven shortcuts available, take them. You don’t have to reinvent the wheel at every turn. You want to make sure that your potential clients have a path of least resistance from finding you, to scheduling their home inspection.
So using the Free scheduler form from Spectora, for example, keeps you from having to build out this long-form or paying a programmer to integrate it into a system for you to use. This can make that specific page, your schedule page, very easy for you to design because at the core all you have to do is copy and paste the code for your personal form and it helps provide your client with that path of least resistance. Shortcut for the win right?
Now, I know what you’re thinking, I can make a completely free website with one of the online website builders, or I have a Facebook Page and don’t need anything else. Well, as I’m sure you may know, you can have hundreds if not even thousands of followers on social media platforms like Facebook, Instagram, or Twitter and only have a small percent of them actually see what you post or share.
And the worst-case scenario, what if that free online website builder decides to allow Google Ads on their “free” websites? Now, your competition can buy ads through google that displays ON YOUR WEBSITE.
And so I’ve created a master website template that you can use to build a professional home inspection website for your business and the cool part? It can be done in an afternoon.
For those of you who have talked to me about web design, you know I’ve been building out a complete small business website template to help entrepreneurs and small businesses get their website up and running as fast as possible. And this template is the core template I’ve used for over a decade, and in many different niches to get started building websites for my clients.
I spent over ten years perfecting that core template and honestly have never even considered selling it. The only way it was ever used was if I personally built the website. It’s amazing and after 10 years of tweaking it, it automatically saves me hours worth of time installing plugins, putting in the proper settings, creating the necessary pages, and the list keeps going.
After deciding to work with home inspectors, I decided to go back into that core template, tweak it and customize it specifically for home inspectors.
Introducing the Pro Home Inspector Website Template
This thing is crazy! I literally spent hundreds of hours going through every page on hundreds if not thousands of home inspector websites. To say I did some additional research would be a massive understatement.
Then with my 20 years of experience building websites and a complete understanding of the home inspectors’ target market & buying process, by directly with home inspectors for the last few years, I made a super website template just for home inspectors.
Look, this thing is a finished website! There are over 20 different pages created for you, along with written content by professional writers, and almost completely designed for you. It also has some default blog posts for you to use and publish as your own with featured images, descriptions, categories and much more DONE FOR YOU.
If the template itself wasn’t awesome, the fact that at the core, this template with MINOR WORK will get you a 20+ page professionally looking website. And honestly, it can be done in under an hour if you don’t customize it much and just want to get the ball rolling.
That does include every step, including registering your domain and setting up your hosting.
Here’s the deal, this isn’t just a WordPress “theme”, or a generic template that is only for home inspectors because it says home inspector in the titles of the template.
The pages are designed with pre-written content specifically for home inspectors and the needs of your clients.
So not only are you able to design and launch a professional website, you are also going to be following a step-by-step video that will walk you through all the above and also your on-page search engine optimization.
& don’t worry, I understand what year it is, so yes, it is also responsive, or “mobile-friendly”.
Now, paying a professional designer to design a similar website, you could be looking at thousands of dollars before you even get to the “content” and written copy on your website. It’s over 20 pages and with a lot of designers charging over $100 or more per page, that’s over $2,000.
I could sleep well at night selling this template for $1,000, if not more, especially when you include the research, design time, ghost writers and everything else included in the template I’ve spent probably close to 500 hours working on building just this & spent a lot of money getting everything set up the way it is. At its core, it saves close to 20 hours in the setup & design, if not more.
When I launched the first version of the home inspector website template, it was selling at over $500. And even at $500 I’ve had home inspectors tell me that the value is worth a lot more.
But I really want to over-deliver & truly make a positive impact on the industry.
So honestly I went to Google to see what other so-called templates are available for home inspectors, the same way you would.
Once I got through the ads I found some service providers that charge hundreds of dollars monthly for a website that is not even over 10 pages, & when I got to the “Home Inspector Website Templates”, most of them were either for contractors like painters & electricians OR they were for agents.
So basically you’re paying $60-100 for a theme to have a specific look in the header and footer.
As you can see, pricing something like this isn’t easy, because there’s nothing like it in the market to compare it to.
So I decided to keep the entire template with all of the bonuses at $395 for the regular price when I launched version 2.0. I do plan on keeping the price at $395 for Version 3.0 (Official Title: Pro Home Inspector Website Template) but you will see some sales running from time to time.
This home inspector website template gives you the opportunity to have a professional-looking website with over 20 different pages that is made with your client in mind.
A reviews page pre-designed for you to showcase your company’s reviews by simply copying & pasting the reviews into the template. As well as a Google Business Profile integration to display your reviews 100% FREE
Individual pages for your additional services like Mold Testing, Radon Testing, Sewer Scope, WDO, and Thermal Imaging. You of course also have pages to sell your Pre-Listing & Pre-Purchase Home Inspections.
A contact page with a clean and professional-looking contact form so that you can stay in touch with your prospective clients, and when they’re ready, a “Schedule My Home Inspection” page where you can embed your schedule form from your report software like Spectora.
So for under $400, you can get your own copy of the home inspector website template.