You should always post content that inspires, educates, or entertains people. This could be anything from a beautiful picture that makes people feel good to an interesting article that educates the market.
But don’t forget: the most important thing is to stay true to yourself. Don’t just post things because you think they’ll be popular – share content that you genuinely believe in and that your “BRAND” can stand behind. That way, you’ll always stand out from the crowd.
As a home inspector, you know that social media is a powerful tool to help grow your brand and connect with potential customers. But what do you post? And how often? In this blog post, we will cover topics based on each day of the week, so you can post with intention and purpose. Having a structure to your posts will help keep you focused and consistent online – two things that are essential for building a successful brand. Stay tuned for tips on what to post each day of the week!
As home inspectors, you may think that everything that you post has to be about home inspections and that couldn’t be further from the truth.
As mentioned in the “Client Compass” training, your content is the key to clients finding you. If you don’t do it right, they’re looking for you while also looking for your competitors. That is why understanding the “Homebuyer’s Roadmap” is so important. Your content should assist your future clients, current clients, AND past clients.
But assist them in doing what?
The easiest way to look at it, is something that I call the “Triangle of Trust”.
It simplifies the concern in trying to “find” something to post.
You want to be known as a “Trusted” & “Professional” home inspector, so be one.
I know you are, but, without the Triangle of Trust, your community may never know it.
Use The Triangle Of Trust To Decide What To Post On Social Media
What is the Triangle of Trust?
It’s 3 Sides of a triangle that will help you “THINK” through what to post on social media.
THE THREE SIDES OF THE TRIANGLE OF TRUST
- INSPIRE
- EDUCATE
- ENTERTAIN
The content that you post should do at least one of the three things listed above.
Once you’ve fit your content into one of the three categories, simply “T.H.I.N.K.” it through.
Is It Thoughtful?
Is It Helpful?
Is It Inspiring?
Is It Necessary?
Is It Kind?
If you always THINK through your content and focus on the Triangle of Trust, you will see the long-term effects from your content DOMINATE!
Now, to the content that you want.
The daily breakdown that you will see below IS NOT A MUST! It is only a “guide”. Put your own twist on it, work your brand into your content when you can.
Let’s jump into it…
Sunday Posts:
Bible Verse: While not limited to Sundays, you can post a verse from your church’s service, a personal favorite etc.
#sundayfunday – share a fun activity or a fun story. I know it’s not Instagram or Facebook, but Twitter is basically the staple behind the “hashtag” so when they share the most recurring hashtags, it’s worth using.
Monday Posts:
A Quote Card with the hashtags #MotivationMonday #MotivationalMonday #MondayMotivation and others like that are a great way to start your followers’ work week off with positivity
#movingmonday – share moving tips, you could even partner with a local mover to collaborate and get together once a month to record 4-5 new tips or have them send you tips and use a free app like WordSwag or just the story editor and type up a new post each Monday
Tuesday Posts:
A positive hashtag and term for Tuesdays is “Tip Tuesday” share a tip with your followers. Find a small thing (even at your house if you need to) and do a quick video or take a picture and write up a tip as a description or if it’s short enough put it over the image as a “Story”
#transformationtuesday – This is a fun hashtag to show growth … share some older photos side by side with newer photos… maybe your first headshot or picture you posted from your business page and a picture with you now, in front of your work vehicle with your tools laid out. Then do a write-up about your journey. Feel free to get creative with this one 🙂
Wednesday Posts:
#WednesdayWisdom – This can be anything from sharing a life lesson, business lesson, or even more content about the home that showcases your knowledge and experience.
A good series you can use as well is “What Is Wednesday”
-What is a home inspector?
-What is Radon?
-What is …
It’s also “Hump Day” so there’s that too! 🙂
Thursday Posts:
#tbt or #throwbackthursday – Feel free to use this as you see fit but don’t forget to encourage engagement from your list where possible.
Example #1: Post an older “Funny” photo of you and ask your followers to do the same in the comments. (This can’t be done on sites like Instagram)
Example #2: This is a great time to talk about the evolution of technology and different things in and around the home. Post a picture of an FPE panel and in the description educate your followers about it. Why it was recalled, etc.
#ThoughtforThursday – Share your thoughts on something about the industry
Friday Posts:
#FridayFeeling – This is another recurring hashtag. Use this to show gratitude for the community. If there is a contractor that you refer business to, use this as a way to thank them publically for taking care of your clients. Post a picture of them or their work vehicle/ logo and tag them. This can help build a community around your social profiles.
#FlashbackFriday – Share a “flashback” story via picture/video/text … you can look at this just like you do #throwbackthursday
#TGIF (Thank God It’s Friday) – There is a lot you can do with this hashtag/topic on social. Have fun but keep it clean 🙂
Saturday Posts:
#Caturday – This is for you cat lovers … Post a picture of your cat or cats that popped up on the inspection. You can also use this as a way to say that you are pet friendly but share what you request for animals when you do a home inspection.
Document The Process
While there are a lot more topics and ideas that can be focused on, on a daily basis. Just remember to document your process.
This can be done as a blog post, video, podcast, or just a picture with a write-up in the description on social media.
It doesn’t have to be a breakdown of everything, but share how last week went. If there were any stories you want to share or milestones in the business, this is a great place for that.
“We did our 500th home inspection this week… I can’t believe it…”
“We took Thursday, & Friday off this week so we could continue to grow. We had an amazing time with the people at (Insert Company) during our training. We are now certified (Insert Certification).”
“This coming Tuesday will be exactly ONE-YEAR since I started (Insert Your Business Name). It’s been a wild ride…(tell your story)”
Remember that people do business with people that they KNOW, LIKE, AND TRUST.
This type of content can help the community know you AND your business. This is the first step to creating a family with your brand, clients, and community, online and off.
Thank you for reading and we hope that this post has given you some great ideas on what to post on social media! As home inspectors, it’s important to showcase your knowledge and expertise in a variety of ways. Not only will this help grow your brand, but it will also help connect you with potential clients. Stay tuned for more blog posts like this one!
